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Distribution partnership signed with RIO in the Middle East

Published on 23 December 2014

In August 2014, SOCOMORE signed a partnership contract with RIO Middle East Trading LLC to distribute its products in the Gulf zone, and more particularly in the United Arab Emirates, Saudi Arabia, Qatar and Kuwait.

It was important for SOCOMORE to have become a partner in this zone of double figure growth with prestigious aviation Companies such as Emirates, Etihad or Qatar Airways.

The choice of RIO was made on two principal criteria. Firstly, it needed a trusted partner with the capacity to represent SOCOMORE locally and a company already introduced within the airport authorities in order to facilitate entry.

RIO Middle East, represented by Abdullah Zeneeh, was already in contact with Mahidine AIT, the commercial SOCOMORE manager in this territory. Both have worked together to install air conditioning materials in the airports and maintenance hangars of Etihad and Emirates.

Naturally, RIO Middle East has seen in SOCOMORE, a company that can complete its list of partners to promote in the Aeronautic world. And naturally, Mahidine AIT has seen in RIO a partner of trust able to efficiently integrate SOCOMORE products, promote them and support them. The trust being instilled, the second advantage of RIO Middle East is its network and its introductions.

Mr Abdullah Zeneeh has been based in the UAE for 30 years…he has seen Dubai develop and was able to place himself in a network of very extensive relations. In Dubai he was able to expand into Abu Dhabi, Saudi Arabia and the other countries of the Gulf.

RIO Middle East wishes to position itself as the SOCOMORE representative within the Middle East with its offices in Dubai, Abu Dhabi and Saudi Arabia. Its principle mission will be to support SOCOMORE in the introduction of its products within the MRO such as Emirates Engineering, Etihad Airways Engineering and others in Qatar, in Saudi Arabia (SAEI). Its relations are also allowed to penetrate AMMROC for the maintenance of fighter aeroplanes such as the Dassault Mirage 2000 or the American F16.
SOCOMORE will not fail to support its new partner at the technical, Marketing and commercial levels.

Contact RIO Middle East


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