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PT Technologies brand becomes Socomore

Published on 17 April 2014

Socomore Group decides now to harmonise its brands for a clearer communication to its customers and partners worldwide.

At the end of January 2013 PT Technologies Europe, Ireland and Socomore, France, announced their merger through Socomore’s acquisition of a majority stake in PT Technologies Europe’s capital. The companies have very complementary businesses in terms of product ranges, product approvals and territories. Since then, the teams have been working together to organize synergies for the future.
 
For a clearer communication to its customers and partners worldwide, PT Technologies Europe' products are manufactured under Socomore brand for harmonization reasons from April 2014. As a consequence, branding, communications & support infrastructure will change in appearance, step-by-step during the course of 2014. This will affect:
  • Product labels and packaging of the flatpacks. 
  • Technical data sheets & other product documentations
  • Websites and e-mail addresses
  • Administrative documentation…
The products themselves will not change in any way. They are the same lubricant or solvent chemistry and cloth type for the pre-saturated wipes as always manufactured. It is just the branding and imagery which will be changed.
 
As of February 2014, the Company is now trading as “Socomore”, and the Company’s legal entity name, which was previously Auxiliary chemicals (Ireland) Limited, has now been changed to Socomore Ireland Limited.
 
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